On June 28, 1969, the patrons at the Stonewall Inn, a well-known LGBTQ club in New York, rebelled against the persistent police raids. This historic event gave rise to other revolts and demonstrations, leading to the organization of an important social and political movement for the LGBTQ+ community.
This date allows us to reflect on the fact that, although progress has been made, there is still much to be done. Even today, many LGBTQ+ individuals do not have equal rights, support from their families, or connection to other members of the LGBTQ+ community who are thriving as their true selves and can offer guidance and mentorship.
This is where the importance of LGBTQ+ creators comes in. For everyone who is going through a moment of self-discovery, defining their queer identity, looking for more information about the community, or seeking a source of empowerment, social platforms offer a plethora of content that is highly inspiring.
During Pride Month and every month, we at Jellysmack celebrate all our creator partners from the LGBTQ+ community for their engaging, entertaining, and informative stories. We are honored to be able to amplify their voices across multiple social platforms, break barriers and build bridges, so that they may reach more viewers. Whether we are watching as members of the LGBTQ+ community or as allies, we never take for granted the impact that their content has on millions of people around the world.
In honor of Pride, we’re shining a spotlight on a few of our many Jellysmack LGBTQ+ creators.
Patrick Simondac, known on the web as Patrick Starrr, is nothing short of a visionary. He is constantly challenging cultural gender norms and leads the charge so everyone can express themselves and celebrate their individuality. And why not be maximalist and exuberant in the process? You only get to do this life thing once.
As a makeup artist, digital creator, and entrepreneur, Patrick Starrr breathes his beliefs: he started his career as an MUA and began publishing tutorials on YouTube in which the main client was himself. His beautiful content always leaves his 12+ million cross-platform fans hungry for more.
In 2020, Patrick launched the fully inclusive One/Size makeup line for all genders and skin colors. In addition to dedicating himself to his media presence and makeup brand, this multifaceted artist is also an active member of GLAAD (Gay & Lesbian Alliance Against Defamation) and works with many LGBTQ-related charities and initiatives.
Amanda Guimarães, stage name Mandy Candy, is the first transgender creator in Brazil. With more than 2 million subscribers to her YouTube channel, this beautiful and exuberant pink-haired gamer shows her life on an idyllic farmhouse, where she lives with her fiancé, Marcelo.
In addition to filming quirky clothing hauls and beauty product tests, Mandy also talks about empowerment, transgender representation, and her process of self-knowledge during her gender transition. Her vlogs are both hilarious and heartwarming, and her path of self-discovery was documented in a book published in Brazil, entitles Meu Nome é Amanda (“My Name is Amanda”). The book is an inspiration for many young people who are going through the process of gender transition.
“It is very exciting to represent trans women on YouTube. It is rewarding to know that my trajectory could help other people who are going through the same process as me. We are all equal and deserve respect, acceptance and the right to be who we are.”Mandy Candy
Talk about one talented Queen B! Biqtch Puddin, the stage name of Steven Glen Diehl, is a multifaceted drag queen from Los Angeles who can be seen in movies, TV, on stage, and on the web. They’ve even been nominated for an Emmy.
As a YouTuber and winner of The Boulet Brothers’ Dragula season 2 TV show, they developed a large fanbase showing their talent as a gaymer and entertainer. Biqtch was in fact one of the first drag artists in the world to organize digital drag shows during pandemic lockdowns, and they were a pioneer in performing drag shows on Twitch. They are also regularly featured on Jellysmack’s very own Beauty Studio brand channels. On top of all their artistry talent, Bitqch is a known advocate for non-binary gender awareness.
As an LGBTQ+ creator, I want my online family to know we, the LGBTQ+ community, get to flip the horrors life throws at us and get to make them fabulous! To quote James St. James: “Have a hunchback, throw a little glitter on it, honey, and go dancing!”Bitqch Puddin’
With the motto “Dinosaurs are cool, transphobia is not,” the British Dr. Jamie Anthony Raines, known by his username Jammidodger, is one of the most influential transgender creators in the world.
With over a million subscribers across platforms, Jammidodger talks very openly about his gender transition process, including the good, bad, beautiful, and ugly effects of hormone replacement therapy and gender confirmation surgeries. He never shies away from uncomfortable questions. Jamie discovered that YouTube was the perfect space to share more about his journey and document his transition process. His candid remarks and his vast knowledge of the subject – Jamie has a Ph.D in Psychology, specializing in gender and sexuality studies – have made his social networks a safe space for other trans people.
Steve McDonald is known as one of the United Kingdom’s emerging arts and crafts creators, with nearly 300,000 subscribers across the internet (aka, world). His channel, Steve McDonald Arts and Crafts, is where he showcases his mesmerizing resin creations.
Little-known fact: He is also a Ph.D. on LGBTQ+ people in business, teaching about equality, diversity, and inclusivity in the workplace. Steve first created his channel to show his students the important role that digital platforms play in allowing inclusivity and accessibility across all types of content. What better thing to broadcast than his hobby, resin artwork? His experience as a gay man in academics who teaches about diversity allowed him to be honest and true to himself and his own content.
“When I started my channel, I didn’t want to fake or hide anything from anybody. I lived too many years as a fake persona until I came out as gay, so I have the need to be genuine. I show my viewers when some of my experiments don’t work out, because I want people to feel good about themselves. I know that this is all part of the process.
If I can have at least one person see my content and think now it’s my time in life, I can be true to who I am, I can try and I can do anything, that is my goal.Steve McDonald
Boys Do It Too
Did you know that here at Jellysmack we also create inclusive content that celebrates the uniqueness and creativity of people across a spectrum of identities? We do it every single day on Instagram, Facebook, TikTok, and YouTube with our own Jellysmack Original channel Boys Do It Too. Part of our global Beauty Studio content brand, Boys Do It Too is a judgment-free place where people of any background, sexuality or gender identity can fully express themselves.
We feature all things beauty related for men, from simple makeup tutorials and everyday beauty tips to drastic drag transformations, and everything in between. The channel is a safe place for all men and those who identify as male to overcome prejudices, find self-acceptance and to remember that self-care is genderless.