Jellysmack Scores a Slam Dunk by Signing a Multi-Year Content Licensing Deal with the NBA

Basketball player scoring a slam dunk with two black and white players on top of rainbow gradient background.

When it comes to premium professional basketball content, there’s a new player in town. Jellysmack has partnered with the National Basketball Association to license game highlights for use on our Jellysmack Original channel, House of Bounce. Through this multi-year content licensing collaboration, basketball fans in Europe and the Middle East can now catch must-see moments from the NBA’s 75th anniversary season and previous NBA seasons across the official House of Bounce Facebook and YouTube.

“Jellysmack is one of the largest digital video creators in the world,” said Youri Hazanov, Chief International Officer for Jellysmack. “We are thrilled to partner with the NBA to boost the world’s best basketball content to audiences throughout Europe and the Middle East.” 

Championing the World’s Best Sports Content 🏆

House of Bounce serves as an exclusive basketball community where the biggest fans can come together and connect over their passion for the game. The channel is part of 30 Jellysmack Original channels that are owned and operated by the global creator company.

In fact, it’s our Jellysmack Original channels that paved the way for the company’s current mission to help creators Go Bigger across multiple social media platforms. In 2016, Jellysmack founders Swann Maizil, Robin Sabban, and Michael Philippe used data analytics and technology to build and scale these digital communities. Seeing impressive growth in just a few months time, they went to work developing their own proprietary technology, which is the very core of Jellysmack today. 

Garnering millions of followers and billions of views since their launch, our Jellysmack Originals are some of the leading channels in their categories across beauty, gaming, TV & movies, and more. And now, with the addition of the NBA’s premium basketball content to House of Bounce, the sky’s the limit. 

“Sports content on social media needs to be treated differently to attract new and younger fans,” explains Maxime Horbez, Vice President of Sports for Jellysmack. “Using Jellysmack’s data and technology, the NBA’s content will reach a massive, growing and active online audience.”

A Winning Team 🤝

The NBA’s mission is to inspire and connect people everywhere through the power of basketball. The professional league has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages. 

The NBA also has one of the largest digital sports communities in the world. In 2021, they were the most-viewed and most-engaged professional league on social, beating out the NFL, MLB, and NHL with 24 billion views and 2.3 billion engagements across all platforms. Licensing their content for use on House of Bounce will only help to further the NBA’s already impressive online presence.

Game On 🏀

In addition to the collaboration between Jellysmack and the NBA, Jellysmack has also launched a variety of new series within the digital basketball community. Viewers can catch inspirational Basketball Stories, dive into money moves of the most successful players with Money Time, and even up their shoe game with Sneakerheads. With House of Bounce, fans across the world are now able to enjoy both legacy moments and exciting new content on one premiere basketball channel. 

For more information about Jellysmack’s exciting new partnership with the NBA, check out our feature by Europe’s top sports experts at Sports Stratégies.