With the creator economy growing at record speed and the world of social media overtaking our everyday lives, creators and companies alike are searching for the smartest way to succeed in the digital arena. Enter Jellysmack, the global creator company that’s mastered the formula for multi-platform growth. Whether it’s editing, optimizing, and distributing video content for YouTube Creator of the Year MrBeast, or building and running Beauty Studio, the world’s number 1 beauty community on social, (Tubular Labs, January 2022), Jellysmack has solidified its status as a leader in the fiercely competitive social media space.
But beyond the must-watch video content and unmistakable name, you may be asking yourself, “what exactly is Jellysmack?” Today, we’re diving deep into the details of our history, what sets us apart and more fun facts about the fast-growing creator company.
Here are 10 Jellysmack facts you probably didn’t know.
1. A Group Of Jellyfish Is Called a Smack, Hence the Name
Along with being entirely unique, the name Jellysmack also has a fascinating meaning behind it. Jellyfish are social creatures that live in groups. They are some of the most adaptive, diverse species in the world. Many are even immortal. A community of these sea creatures is often called a smack.
With Jellysmack’s remarkable adaptability to the ever-changing social landscape, plus 1000+ global employees and 500+ creator partners working together to make it happen, the similarities to jellyfish are evident. Their close-knit, social dynamics mimic the passionate communities we build and scale here at Jellysmack, both on screen and behind the scenes.
2. The Jellysmack Logo Features an Upside Down “S”
You may notice something about the Jellysmack logo that’s a bit unusual.
The “s” is upside down. Why? A unique name like Jellysmack calls for a logo to match, and the upside down “s” guarantees it’ll always stand out, no matter where it appears. Finished with our signature jellyfish icon, it’s safe to say we’re building a brand that’s instantly recognizable.
3. Jellysmack Was Originally Named Keli Network
Jellysmack is, without a doubt, one of the most distinguishable names in the industry. But did you know it wasn’t our original name?
One of the lesser-known Jellysmack facts: The company was originally founded in 2016 under the name Keli Network, Inc. The word Keli is an anagram of “like” referring to Facebook likes. With a clear goal to disrupt the world of social media, the name was a consistent reminder to do whatever it takes to grow our digital presence. The company operated under Keli Network for two years until we ultimately rebranded to Jellysmack in 2018.
4. Jellysmack Is a Unicorn Company
As a result of the Series C funding from leading tech venture capital firm, SoftBank Vision Fund II, Jellysmack is now what every tech startup dreams of becoming: a unicorn.
A unicorn company is a privately held startup that’s valued at over $1 billion dollars. This highly regarded title is awarded to businesses that have not only shown proven success, but also possess undeniable potential for long-term growth and high returns. While jellyfish may be our inspiration, reaching unicorn status is an entirely different animal.
5. Jellysmack’s Proprietary Technology and Data Are What Set Us Apart
Jellysmack is unlike any other creator-focused company out there. Why? It’s all in the tech.
Over the years, Jellysmack has developed some of the world’s smartest social media AI technology and collected an unrivaled first-party data set. Our proprietary tech allows us to expertly analyze, edit, test, and promote video content across all the major social media platforms. By optimizing every creator’s video for each specific platform to meet their unique requirements, Jellysmack helps creators achieve goal-smashing success.
Beyond the unparalleled tech, Jellysmack’s 5+ years of data helps us target specific, highly engaged audiences. With 204+ billion captured views and 647+ million tagged and categorized videos as of January 2022, we’re able to maximize the performance of every post to yield incredible results for our creators. It’s these unique capabilities and industry-leading innovations that make Jellysmack a force to be reckoned with.
6. Jellysmack Got Its Start by Creating Our Own Content—Jellysmack Originals
Jellysmack was founded in 2016 by entrepreneurs and long-time friends Michael Philippe, Robin Sabban, and Swann Maizil. The idea for the company was born after Swann launched a football-focused passion project on YouTube called The Sport Dealer, and using data analytics, fueled impressive growth in just a few months time.
Following the initial channel’s success, the founders quickly went to work identifying more content trends, producing their own videos, and optimizing them for each platform using their own editing logic and A/B testing methods. It wasn’t long before they cracked the code for social media growth across a variety of genres beyond sports, from beauty to gaming and more. Not only did this prove that they were equipped to become successful content creators themselves, it unlocked a new venture for them that would turn into the very core of Jellysmack today: helping all creators achieve cross-platform success.
Today, our Jellysmack Originals are some of the leading channels in their content categories.
- 89 million followers
- #1 global beauty community (source: Tubular Labs, 2021)
- 49 million followers
- #1 global soccer community (source: Tubular Labs, July 2021)
- 23.4M Followers
- #2 U.S. gaming community on Facebook (source: Tubular Labs, May 2021)
- 8.2 million cross-platform followers
- #2 U.S. movies community (source: Tubular Labs, Nov. 2021)
- 7.5 million cross-platform followers
- #2 global basketball community (source: Tubular Labs, Nov. 2021)
7. Jellysmack has Four International Hubs and Teams in 20 Countries
Jellysmack currently has offices in New York, London, Paris, and Corte. However, to keep up with the explosive growth of Jellysmack Creator Program, our team has expanded to over 20 countries. We now have Jellysmack teams in the United States, Canada, France, United Kingdom, Spain, Netherlands, India, Australia, New Zealand, Brazil, and Mexico, to name a few.
With teams across the globe, Jellysmack is positioned at the forefront of the burgeoning creator economy. Not only are we able to meet and establish relationships with talented creators all over the world, the company can easily connect with top brands, media companies, and marketing agencies to help drive growth in new areas. And with more plans for expansion on the horizon, we’ll never stop looking for ways to Go Bigger.
8. Jellysmack Is a Remote-First Company
Jellysmack prides itself on being a remote-first company. This means that our employees can work from Jellywhere, whether it be at home, in one of our office locations, or at any WeWork space.
Simply put, we find the best talent, no matter where they live. As we like to say, you can work from Jellywhere.
That’s why we currently have 1,000+ Jellysmackers working across the globe. Because collaboration, innovation, and creativity can happen anywhere.
9. Jellysmack Content Reaches Nearly 45% of All Americans
It’s true. Jellysmack-managed video content reaches nearly half of the entire U.S. population every month. Between our 500+ creator partners across YouTube, Instagram, Facebook, Snapchat, and TikTok, along with our leading lineup of owned and operated Jellysmack Original channels, our content is some of the most-watched in the world.
Jellysmack currently has the fourth largest social audience in the U.S., with 125 million viewers per month, according to Tubular Labs. This puts us just behind big media giants like Walt Disney Pictures, Viacom, and Comcast.
10. Beyond Creators, Jellysmack also Supports Media Companies and Brands
While the Creator Program is Jellysmack’s signature product, we also work with some of the most successful media companies, celebrities, and brands to help amplify their social media presence. Let’s take a closer look at each of these programs:
Jellysmack helps creators Go Bigger by putting their videos onto multiple social media platforms to accelerate growth and increase earnings.
Jellysmack skyrockets non-digitally native celebrities into the digital world with full-scale production, expert strategies, and content optimization.
Jellysmack offers cash upfront to license part of a creator’s YouTube back catalog, providing them with capital to further fuel their success.
Jellysmack licenses popular video content for use on our owned and operated social channels, Jellysmack Originals.
Jellysmack develops personalized performance marketing campaigns to help brands achieve meaningful growth.
From our unconventional name and logo to the story of how it all began, the details behind Jellysmack are what make us truly unique. After all, we aren’t just any creator company. We are the creator company.
And we’re ready to dominate the world of social media, one awesome video at a time.