5 Core Values Every Jellysmacker Lives By

5-photo splice of abstract representations of Jellysmack's core values

At Jellysmack, our core values are at the heart of our culture and woven into our DNA. 

But it is through their integration with our day-to-day operations, our strategy, and our vision that gives them real meaning and deeper impact.

Our values guide each of our decisions, govern our choices and accompany us in every step we take. They are understood and actively demonstrated by all Jellysmackers. 

For us, it’s how we know we’re on the right path, heading in the right direction. 

We have five values, and they are the foundations of the thousands of things that collectively make Jellysmack the exceptional company that it is.


Semicircle of radial lines with jellysmack core value POSITIVITY in text underneath

We’re here to produce and distribute content that entertains, teaches, makes people laugh, and amplifies diverse voices. We’re aware of the responsibilities that come with wide-reaching influence. We choose to connect audiences with positive content. We believe in spreading good vibes only.

We’re an optimistic crew who naturally goes the extra mile, maintains a glass-half-full mentality, and see challenges as opportunities. We strive to operate on a solutions-oriented mindset. 

Jellysmackers have each other’s backs and believe in the power of teamwork. We foster a collaborative culture both with our colleagues and our partners, never losing sight of the fact that it takes a team to achieve the extraordinary. 

We all play a role in building a positive atmosphere that fuels creativity.

Standing Out

The word Standout appears repeatedly with various levels of opacity. Text word is our values of STANDOUT

At Jellysmack, we like to think outside of the box. We regularly question the status quo. 

We’re on a mission to stand out, and are committed to forging new paths in the creator economy. We live to evolve; we embrace change and innovation. Jellysmack doesn’t shy away from taking calculated risks, creating content that gets noticed, generates results, and has an impact.

It’s our proprietary technology and first-party data that power our content and sets us apart. Every Jellysmacker–-no matter how outgoing or shy-–knows what sets them apart. They have the conviction and ambition to leave their mark. 

Jellysmackers have an entrepreneurial mindset and act as individual business owners. We’re always asking, “how can we Go Bigger?”

We’re of the school of thought that impactful ideas can come from anywhere, and celebrate self expression.


Black bacground with jellysmack gradient filling it against black background trending upward to represent our values of OVER-PERFORMANCE

Overperforming content is what we’re known for. At Jellysmack, we embody the spirit of overperformance in everything we do.

Just as our superior tech and data prime the content we produce to exceed expectations, it’s our people that power our relentless pursuit of excellence.

Between our tech and data products and solution, the content we create, and the partners we collaborate with, we continuously push boundaries. We’re never satisfied with “good enough.” Our individual successes comprise our collective success so that when we win, we win together.


The word Agility appear with curves and in parallel

Jellysmack is where the fast-paced worlds of social media, technology startup, and business collide. 

In all of these industries, the only thing constant is change. For that reason, flexibility and open mindedness are not only valuable, they are critical qualities we live up to every day. 

New social platforms? Changing algorithms? Ever-evolving product features? Bring them on. Those challenges are part of the rhythm of the digital landscape, and we see them as opportunities to improve.

But we don’t just sit back and wait for others to drive the change. We proactively disrupt our own thinking to stay ahead of the curve in shaping the future of the creator economy. Just like our innovative tech solutions, we continuously innovate until we find the winning combination of factors and iterating versions and pivoting from our shortcomings. Our path may have some twists and turns, but we are always moving forward.

Embracing change, moving quickly, and challenging the status-quo are characteristics we champion with pride here.


Fine points and lines outline a white jellyfish on a black background to represent our value of PRECISION

The Jellysmack vision: To shape the future of the creator economy. 

We get there by staying laser-focused on our goals and not losing sight of our core values. We let the data inform our direction and take purposeful action to operate efficiently. We check our egos at the door and focus on what we can accomplish together by sharing what we know and what we’ve learned. We avoid the trap of perfectionism by zeroing in on our next move. We stay sharp and concentrate on the bigger picture of unlocking our full potential.

This article was originally published on Jellysmack’s Medium blog in November 2021.