Jellysmack Partners with Pinterest to Launch Creator Shows on the Platform

IPhones featuring new Pinterest series for creators Liz Fenwick, Emmymade, LaurDIY, Karina Garcia, and Crowned Ladies

Inspirational content is coming your way! Jellysmack has partnered with the visual discovery platform, Pinterest, to expand its creator programming. The partnership furthers Pinterest’s efforts to bring high-quality video content to the platform to inspire its more than 400 million monthly active users. 

Several top female video creators are making their debut on Pinterest with new series developed and produced by Jellysmack. Creators Emmeline Mayline Cho (Emmymade), Karina Garcia, Lauren Riihimaki (LaurDIY), Liz Fenwick, and Crowned Ladies will each helm their own Pinterest series. 

“Pinterest is a wonder-filled platform packed with cooking and meal inspiration,” shares Emmy. “Now, I have the opportunity to contribute to that realm of inspiration for Pinterest’s food-loving community, and that’s so EXCITING! And I can’t wait to share my adventures in the kitchen.”

Each series features 18 short-form episodes that will educate, teach, and inspire the Pinterest community. Jellysmack collaborated with the talented creators to develop, produce, and distribute the new video content as 2-3 minute weekly episodes.

“I’m beyond excited to be launching my very own Pinterest show,” says creator Karina Garcia. “The Jellysmack team has helped me every step of the way, with production, editing, and consulting throughout the entire process. The series turned out even better than I had imagined, and I can’t wait for everyone to tune in.”


The partnership is an expansion of Jellysmack’s Creator Program which leverages the company’s proprietary data and AI technology to help creators go multi-platform with ease. Now, for the first time, Jellysmack is bringing its top creator partners to Pinterest.

“Finding the best opportunities for creators to expand their audiences with minimal effort is part of Jellysmack’s core mission,” explains Sean Atkins, President of Jellysmack. “This partnership with Pinterest enables our creators to find real value on another major platform with a hyper-engaged community.”

Pinterest recently launched several new features empowering creators to publish high-quality content and drive meaningful engagement. 

“Pinterest is a place for creators to inspire others with their passions, to build meaningful engagement, and to get rewarded for what they love the most,” said Malik Ducard, Chief Content Officer at Pinterest. “We are thrilled to partner with Jellysmack to bring even more inspiring content from top creators to the platform as they build their presence with us.”

Jellysmack’s partnership with Pinterest helps the platform further scale its creator ecosystem with tailor-made content that is positive, informative, and engaging.

“Our collaboration with Pinterest is the perfect example of how Jellysmack can add value to both creators and platforms,” says Stefanie Schwartz, Global Head of Platform Partnerships at Jellysmack. “We’re able to bring the most talented creators to Pinterest and open a new door for our creator partners to expand their audience. It’s a win-win.”  

The launch of the new series marks the first time creators Emmymade, Karina Garcia, Liz Fenwick, and Jellysmack Original channel Crowned Ladies, join Pinterest. For LaurDIY who has an existing community on the platform, the new video series will further elevate her brand presence.

“As a DIY and home-decor creator, Pinterest has always been a great source for creativity and new ideas. To have the chance to create a series for the platform is a great way to build my audience on Pinterest and further develop my Home Made brand.”

Creator Liz Fenwick

Check out Jellysmack’s full roster of shows on Pinterest:

Food creator Emmymade on pink background with fun food graphics and Pinterest show title Emmy Eats World
Emmymade’s new Pinterest series inspires even the most novice chefs to cook delicious recipes at home.

Join everyone’s favorite home chef, Emmymade, as she shares flavorful and inventive recipes from around the world. Easy, family-friendly guides will take you through the process step-by-step, turning once-daunting recipes into delicious kitchen creations.

Black woman with butterflies in hair on orange background with Pinterest show and Jellysmack Original Channel name Crowned Ladies
Jellysmack Original channel Crowned Ladies is expanding onto Pinterest to showcase Black style and beauty.

Crowned Ladies features talented Black stylists and beauticians sharing their favorite tutorials, tips, and tricks. In the first 18 episodes, viewers will enjoy content around self-care, hairstyles, fashion, and so much more.

DIY creator Liz Fenwick on teal background with craft, paint, and yarn graphics and Pinterest show name Home Made with Liz Fenwick
Leave it to Liz to help you turn your dream home into reality with her new series, Home Made with Liz Fenwick.

Crafting guru Liz Fenwick shows how to recreate the home decor looks on your “Dream Home” boards without breaking the bank. Her episodes feature fun and easy tips, whether pinners want to artfully decorate that forgotten corner of their house or turn their space into an inspiration-worthy home.

DIY and lifestyle creator Karina Garcia on pink background with gold accents and her Pinterest show name Life's a Hack with Karina Garcia, the DIY and Life Hack Queen
Watch as Karina Garcia gives lessons on life, motherhood, and all the best time-saving hacks.

From famed slime queen to savvy new mom, creator Karina Garcia invites fans into her home to share family recipes, her favorite baby products, and must-see mom hacks for any daily routine.

Fashion creator Lauren Riihimaki of LaurDIY on black film background with clouds. Tune in for a new episode every week of her new Pinterest show.
DIY style inspo, coming right up. Catch Lauren Riihimaki as she shares ways to create your own head-turning outfits.

Creator Lauren Riihimaki will help pinners stay on top of the hottest trends with fresh looks anyone can make at home. The style expert reveals how to breathe new life into your existing wardrobe with creative and smart ideas.

“Pinterest has easily been one of the most inspirational and resourceful platforms for me as a DIY & lifestyle creator,” shares Lauren Riihimaki. “I’m looking forward to being able to produce more content to contribute to the endless amount of creativity that lives on Pinterest.”

Creator Lauren Riihimaki

At Jellysmack, we strive every day to uncover new opportunities that empower our creators to Go Bigger. We maximize their content, earnings, time, and talent. The partnership with Pinterest is another step in our journey to providing the best data, technology, and content infrastructure for creators.