Backstage at the 2023 bCreator Awards in London

London was buzzing on October 10 as the bCreator Awards, formerly known as the Blogosphere Awards, rolled out the red carpet. The anticipated event celebrates the best of the UK creator economy, recognizing outstanding digital creators, next-level creator marketing campaigns, and top-tier agencies. The evening was hosted by dynamic YouTube duo Matthew and Ryan for the second consecutive year, who brought their signature fun and laughter to the stage for the momentous occasion.

Creators and industry elite gathered for a cocktail hour, dinner, and captivating live entertainment from Fake Tan Band prior to the awards show, all set against the backdrop of one of London’s most charming neighborhoods, Camden. The 2023 bCreator Awards drew over 350 of the creator economy’s most influential names, who came together to celebrate the achievements of top digital stars.

Team Jellysmack showed up and showed out along with creator partners including top YouTuber and vlogger Eloise Fouladgar and comedic personality Monica Geldart.

A total of 85 creators were shortlisted across 17 categories, each recognized for their innovation and creativity across a variety of genres, from fashion and beauty to lifestyle and travel. This year saw an astounding surge in nominations, increasing from 50,000 submissions in 2022 to nearly 350,000 in 2023. One of the most prestigious award ceremonies in the creator space,  the bCreator Awards’ rapid growth is just another testament to the rise of the creator industry.

This year’s bCreator committee of judges featured notable figures from the UK creator scene including Caspar Lee, Jordan Schwarzenberger, and Paula Sutton. Each of these industry leaders brought their unique expertise to the judging process, following the highest and most rigorous standards. After deliberations by the esteemed panel of judges in August 2023, the winners were finally announced.

The Lifestyle Award, sponsored by Jellysmack, was presented by our esteemed UK Head of Sales, Hannah Wrathall. This year’s winner? The inspirational Sophie Butler (@sophjbutler), who has amassed nearly 200K followers across social platforms with her inclusive lifestyle and fitness content, becoming a leading activist for the disabled community.

Other notable winners were Shu Lin (@dejashu), who won Food bCreator of the Year, Twitcher Ebonix, who took home the trophy for Gaming, and Soph, better known as TikTok’s @sophdoeslife, who earned the competitive Beauty bCreator of the Year title. The night’s most coveted award for bCreator of the Year went to comedian Hayley Morris, whose hilarious, relatable skits have caught the attention of nearly 8 million followers across platforms like TikTok, YouTube, and Instagram.

The 2023 bCreator Awards was certainly a night to remember. The UK creator economy shined its brightest, and the year’s top talent received well-deserved recognition for their achievements and innovation. Jellysmack is proud to be a part of this celebratory annual event and congratulates all the nominees and winners. Check out more moments from the 2023 bCreator Awards below.